Ad Campaigns
Commercial work across three clients: a webtoon comic ad for Blinkit, satirical social and print campaigns for Hubble, and character-driven logo design for cricket teams. Different briefs, different registers, same principle: if the ad is forgettable, it failed.
01 / Blinkit
A Comic Ad in Webtoon Format
Bedlam Studio · 2022
The brief was to capture Blinkit's 10-minute delivery in a format people would actually stop scrolling for. The answer was a webtoon, a vertical panel-driven comic strip built for mobile feeds. The story is mundane by design: someone spills ketchup while watching TV, panics, opens Blinkit, and the delivery is at the door before the mess is even cleaned up. Bold outlines, high-contrast colour panels, and onomatopoeia text, all stitched together to move like a comic strip and land like a brand promise.
Draft V1: Rough Storyboard
Draft V2: Clean Line Art
02 / Hubble
Parody Ads That Sell by Comparison
Hubble · Social Media & Print · 2022
Rather than running a standard financial savings ad, this campaign made fake ads for well-known brands and turned them into the joke. "Mat-laay" (Don't buy) parodies Myntra's sale season with "100% loss" copy. "Bus Kar King" riffs on Burger King to say the same money could go toward something worth saving for. Each post sets up a brand the audience already knows, exaggerates its worst pitch, and lets Hubble's saving promise land by contrast. The campaign also included a Hubble x Croma illustrated newspaper spread for Indore, a city-specific print piece mapping local landmarks against earning rewards.
03 / Home-Akraft
Aggressive Character Logos for Cricket Teams
Home-Akraft · Logo Design · 2024
A series of high-energy sports logos built around reptilian characters (Python, Mamba, Chameleon), each designed to carry a team's identity at any scale, from jersey to scoreboard. The brief called for logos that feel dangerous and memorable, built in Photoshop with the kind of character illustration weight that holds up on merchandise. T-shirt renders were produced to validate how each mark carries on fabric.
